SNAP · Snap Inc. — research history
Complete research history. Every dossier, draft, kill, publish, and lesson the system has produced on SNAP. Public so users can audit, AI can re-reference. Live price refreshes every 60s.
About SNAP · Snap Inc.
Snap Inc. operates as a technology company in North America, Europe, and internationally. The company offers Snapchat, a visual messaging application with various tabs, such as camera, visual messaging, snap map, stories, and spotlight that enable people to communicate visually through short videos and snaps. It also provides Snapchat+, Lens+, and Snapchat Platinum, a subscription service that provides subscribers access to exclusive, experimental, and pre-release features; Spectacles, an augmented reality (AR) glasses; and advertising products, including AR ads and Snap ads comprises a single image or video ads, collection ads, dynamic ads, story ads, commercials, sponsored snaps, and promoted places. In addition, the company offers campaign management and delivery, an advertising platform that provides automated, sophisticated, and scalable ad buying and campaign management; and measuring advertising effectiveness solutions. The company was formerly known as Snapchat, Inc. and changed its name to Snap Inc. in September 2016. Snap Inc. was founded in 2010 and is headquartered in Santa Monica, California.
Live Quote
SELL (score -9) · 12-1 mom -31.6% · RSI 30.9 · below_both · -56.9% from high
Targets blend Wall Street consensus (36 analysts: low $4.00 / mean $7.58 / high $15.00) with chart-derived floors and ceilings.
1-Year Chart · RSI · MACD
Research Timeline
Newest first. Each entry shows what stage produced it, the verdict/decision, and the reasoning.
The investigation trigger was a cluster of Form 4 filings in the last 14 days — but all three most-recent filings (05/20, 05/15) are SELL transactions tied to RSU tax withholding and pre-scheduled 10b5-1 plans, not discretionary insider purchases. The CTO (co-founder Robert Murphy) executed the largest sales ($21M+ total via two 10b5-1 plans), CFO sold ~$1.3M under a 10b5-1 plan, and GC/CBO each sold sub-$750K for tax withholding on vested RSUs. There are zero open-market P-code purchases from executives in the recent window — this is entirely selling, which contradicts the bullish signal implied by the trigger. Financially, SNAP just reported Q1 2026 revenue of $1.53B (+12% YoY) with an operating loss of -$74M (narrowing from -$194M in Q1 2025), positive FCF of $327M for the quarter, and EPS of -$0.05 vs. estimate of -$0.067 (beat). Subscription revenue surged +87% YoY to $285M. The stock is down ~46% from its 52-week high of $10.41, trading at a forward P/E of 7.6x — cheap relative to social media peers but SNAP has historically not sustained profitability and carries massive debt (net debt ~$2.5B). Options flow shows a large whale call block at the $6 strike (V/OI = 25.77), net directional bias bullish at +75.8%, which is notable. However, no open-market insider purchases, negative ROE/ROIC, and significant litigation overhang (>1,200 cases) weigh against an asymmetric long setup.